6 Keys to Building Motivation

Your business, career, relationships, or dream is just like a human body. If you feed it nutritious food, exercise, and get proper rest it will be strong and healthy. If you feed it junk food, don’t drink enough water, or get enough exercise and rest it will operate at a diminished capacity. So it is with anything that pertains to you or your business. Your life, business, or career will be positively or negatively impacted by the input that you receive from those around you. More importantly, the inner circle that you establish can literally make or break you. Author and speaker Mike Murdock says, “The atmosphere you permit determines the product you will create.”

One of my favorite comeback keys is:

Reduce time with de-motivators, spend more time with the motivated, and productivity will increase.

One of the secrets to success that I have discovered is being careful who I listen to. Whether it is a book I’m reading, a motivational or inspirational CD I’m listening to, or a conversation on-line or in person, I guard my “motivation tank”. I don’t want any tainted fuel in my engine. My journey and your journey is too precious to allow anything but pure destiny petroleum to be poured into us.

If you have a strong inner circle via friendships, coaches, mentors, and advisors seek to strengthen them. If you have experienced a setback as a result of a series of de-motivators pouring junk into your “motivation tank” here are some steps you can take to make an accelerated comeback:

1) Build your personal library around your dream or passion.

If your dream is to open a restaurant or a catering business than I suggest a large portion of the books, CDs, and materials that you buy be focused on that subject.

2) Use down time to build your motivation and expertise.

Any time that you spend commuting or waiting can be learning time. I rarely listen to the radio when I travel in my car. Instead, I listen to CDs that nourish my passion for helping people to turn setbacks into accelerated comebacks. When I’m in a waiting room or in an airport I have a book handy or positive media playing in my ear.

3) Take inventory of your inner circle.

You don’t have to be rude or cut people off abruptly but you can decide to spend less time with those that do not add to your life. There are some relationships that you may not seemingly be able to avoid, i.e., family, etc. However there are optional relationships in your life, i.e., vendors, acquaintances, etc. If one of these individuals consistently leaves you feeling empty, discouraged, and depleted than you can put a plan in place to eliminate this undesirable outcome. You can decide to spend little or no time with those that bring you down and increase time with those that build you up. Remember, no one is making us suffer but ourselves.

4) Take inventory of your extracurricular activities.

There may be some activities you were involved in that were good for a season. The season for that activity may be over. Check your gut and see what season you are in. Stopping one or two activities may be the very thing that propels you forward. Some activities can become a liability instead of an asset if you are not careful.

5) Schedule regular meetings or phone calls with those that motivate you.

This key may sound simple but it is profound. After you determine who the motivators in your life and eliminated the de-motivation factors it’s time to create a plan. You can make a motivation plan that includes regularly scheduled meetings whether in person or using technology. This way positive intake is effectively systemized in order to maximize your success. Being intentional about positive intake can accelerate your success.

6) Record your favorite music or television shows.

If there are certain shows that positively stimulate you or certain music that helps you to reduce stress than put a system in place for experiencing it regularly. Download the music that gets you going on your MP3 player, make a special motivation music CD, or record your favorite TV show to view when you need to recharge. Personally, I like to by my favorite TV shows on DVD so I can watch them whenever I want. Use technology to your benefit and stay motivated through planning for it.

I encourage you to insert these comeback keys into your life, business, or career. They will help you build motivation and stay motivated for the completion of your dream or goal. Share them with your friends and let me hear back from you!

Turning Setbacks into Accelerated Comebacks!

Craig L. Sanders

“The Comeback Specialist”

Author, Speaker, Business/Personal Development Coach


Craig Sanders Unlimited, LLC Copyright 2009


  1. Simple but right on target. Thanks, Craig.

  2. Randy,

    That's great to hear coming from a marketing guru such as yourself!